Vitta Gold: Success and International Expansion

Cecilia Araujo, President

Founded in 2004, Vitta Gold started as a beauty center, which included a beauty salon and spa. After 5 years, they started distributing other professional cosmetic brands in the state of São Paulo.

With extensive experience in the cosmetics area, they realized that most products were harmful to professionals and customers, that’s why the co-founder and president of the company, Cecilia Araujo, found in the Brazilian flora the best combination of actives and

oils to bring a perfect treatment for any hair type: From her words “Formaldehyde allergy made me look for an alternative that is not only more natural but healthy for any type of hair. Fortunately, I live in a country with the most diversified biosphere, combined with strong technological characteristics in the cosmetics industry”, says Cecilia Araújo.

They launched their cosmetic products in 2017 and built their first factory.

Today, Vitta Gold sells high-tech hair treatments to more than 56 countries, bringing the perfect balance between nature and technology to the cosmetics world, allowing people all over the world to enjoy the wonders of the Brazilian flora and its benefits for hair health, using the most advanced technology products in the cosmetic industry.

The new CEO, Lucas Teixeira, responsible for Global Sales in recent years, brought his vast experience in building one of the largest startups in Brazil and working in three Fortune 500 companies, to place Vitta Gold in a new scalable structure, accelerating the company’s digital transformation through Global E-commerce, Lean Manufacturing, and advanced management systems, driving growth to more than 45% per year. Vitta Gold’s mission is to increase its global presence and bring the benefits of Brazil’s rich nature to all parts of the world, uniting and connecting women and men in love with themselves, their unique beauty, and the wonders that nature and technology together can bring to people’s health and daily lives.

www.vittagold.com

@vittagoldcosmetics

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